Custom Web Platforms
Purpose-built web applications designed around your specific workflows, data structures, and user needs. No off-the-shelf compromise.
Custom Software & AI Agents
We build the software
your business needs.
From internal platforms to AI-powered automation — Coreline Digital designs, engineers, and deploys custom software and intelligent agents built around your operations: conversational bots, AI workflows, CRM automation, and more.
Enterprise-grade
Full-stack
Outcome-first
Architecture-aware
Product thinking
Long-term partnership
AI-Powered
AI & Automation
Intelligent agents that work while you don't.
We build and deploy AI agents that handle real workloads — answering messages on WhatsApp and social media, automating CRM actions, qualifying leads, and orchestrating complex business workflows. No demos. No experiments. Production-ready AI.
AI Agents
Autonomous agents that understand context, follow business rules, and act across your systems — handling tasks end-to-end without manual intervention.
WhatsApp & Social Bots
Conversational bots on WhatsApp, Instagram, and web chat that handle inquiries, appointments, support, and sales follow-ups — 24/7, at scale.
CRM AI & Agentforce
Salesforce Agentforce implementations and custom AI layers on your CRM — automating pipelines, scoring leads, surfacing insights, and personalizing every interaction.
AI Workflow Automation
End-to-end intelligent automation that connects your data, applies AI reasoning, and executes multi-step processes — eliminating hours of manual work every day.
What We Build
Services that move businesses forward
We work across the full spectrum of software delivery — from greenfield products to legacy modernization — always focused on what actually matters to your operations.
Internal Systems & Operations Software
Admin panels, dashboards, workflow tools, and back-office systems built to support the way your teams actually work — not the way a vendor assumes they do.
Process Automation
We identify manual bottlenecks and replace them with reliable, auditable automated workflows — freeing your team to focus on work that actually requires human judgment.
Legacy Modernization
Outdated systems rewritten, restructured, or incrementally upgraded — without disrupting what's already working. We reduce technical debt without starting from scratch.
Third-Party Integrations
We connect your systems to the tools and APIs that power your ecosystem — ERPs, CRMs, payment processors, data providers, and more. Clean, maintainable integration layers.
Product Development & SaaS MVPs
From zero to a working, launchable product. We help founders and product teams move fast without building technical debt that'll slow you down later.
Scalable Architecture & Performance
We redesign systems built for small scale to handle real growth — whether that means thousands of concurrent users, massive data volumes, or complex distributed workloads.
AI Integration & Intelligent Agents
We design and deploy AI agents, conversational bots, and intelligent automation layers — from WhatsApp bots to Agentforce implementations — that handle real business workloads end-to-end.
Why Coreline Digital
We think like a product partner, not a vendor.
Our approach is shaped by years of delivering software inside complex organizations — where the technology has to fit the business, not the other way around.
Work with usBuilt around your business
We don't adapt your problem to our solution. We understand your operations first and engineer accordingly.
Outcome-first engineering
The measure of success is business impact — adoption, efficiency, revenue, time saved — not lines of code shipped.
Clean, maintainable code
We write software that your next team member can understand and extend. Good architecture is an investment, not an overhead.
Enterprise mindset, startup speed
We move fast without cutting corners on reliability, security, or scalability. Iteration speed and engineering quality aren't in conflict.
Clear communication throughout
No black boxes. You know what's being built, why decisions were made, and what's coming next — always.
Long-term partnership approach
We build software to last — and relationships to match. Many of our clients have worked with us across multiple projects and years.
How We Work
A process built for real outcomes
Structure gives us speed. Each phase is deliberate — designed to reduce risk, surface problems early, and keep delivery on track.
Discovery
We start by listening. We map your existing systems, understand your users, define the real problem, and identify what success looks like before a line of code is written.
Architecture & Planning
We design the technical foundation — data models, system boundaries, integrations, and infrastructure — so the build phase has no surprises.
Design & Prototype
Interfaces designed for the people who will use them — not just for aesthetics. We prototype early to validate assumptions before full development begins.
Development
Clean, well-tested, reviewable code built in iterative cycles. You see progress continuously — not only at the end. Feedback loops stay short and productive.
Testing & Iteration
Rigorous QA, edge case coverage, and real-world validation. We refine based on actual usage data and stakeholder feedback before anything ships.
Launch & Evolution
Deployment is the beginning, not the end. We support the rollout, monitor performance, and plan the next iteration based on what the business actually needs next.
Selected Work
Problems solved. Results delivered.
We don't share client names — we share what we built, what it changed, and why it mattered.
Rebuilding the core survey engine of a leading online research platform
Challenge
A growing online survey platform had a monolithic codebase that couldn't keep pace with customer demand for new question types, branching logic, and reporting capabilities.
Solution
We redesigned the survey engine as a modular, extensible system — decoupling the question rendering layer from the data collection and reporting layers. New features could be added without touching core logic.
Impact
Feature delivery velocity tripled. Time to deploy new question types dropped from weeks to days. System stability improved significantly across their enterprise client base.
Operations platform for a major U.S. food distribution network
Challenge
A large food distribution company was running critical operations on a patchwork of spreadsheets, legacy desktop tools, and manual processes — creating errors, delays, and compliance gaps.
Solution
We built a centralized operations platform covering order management, delivery scheduling, inventory tracking, and driver coordination — integrated with their existing ERP.
Impact
Operational errors reduced by over 60%. Order fulfillment speed increased substantially. Compliance reporting shifted from hours of manual work to automated, real-time dashboards.
Internal systems modernization for one of Argentina's largest energy companies
Challenge
Decades of siloed systems and accumulated technical debt created a fragmented internal landscape. Teams couldn't access the data they needed, and reporting was unreliable.
Solution
We led the modernization of several critical internal applications — unifying data sources, rebuilding interfaces, and introducing standardized APIs to enable cross-system integration.
Impact
Reduced time-to-insight for operational reports from days to minutes. Cross-departmental data access improved dramatically. Teams reported significantly higher confidence in data accuracy.
Scaling a high-traffic business directory and digital marketing platform
Challenge
A large digital marketing business serving thousands of SMB clients had accumulated years of performance debt. Page load times, reliability issues, and a fragile deployment process were costing them renewals.
Solution
We performed a systematic performance audit and refactored the rendering pipeline, database query layer, and caching strategy. We also introduced a CI/CD pipeline to bring stability to their deployment workflow.
Impact
Core page load times reduced by over 70%. Deployment failures dropped dramatically. Client-facing uptime SLAs were met consistently for the first time in years.
Internal tooling suite for delivery teams at a global consulting firm
Challenge
Delivery teams at a major consulting firm were managing complex, multi-client engagements with no standardized tooling — relying on ad-hoc solutions that didn't scale across geographies.
Solution
We designed and built a suite of internal tools covering project tracking, resource allocation, deliverable management, and executive reporting — tailored to how their practice leads actually worked.
Impact
Adopted across multiple global offices within the first quarter. Significantly reduced time spent on status reporting. Enabled leadership to make resourcing decisions based on real-time project data.
Building the core platform for an employee advocacy SaaS product
Challenge
A startup needed to go from concept to a functional, investor-ready SaaS platform enabling enterprises to mobilize employees as brand advocates on social media — with measurable attribution.
Solution
We built the full product: content curation engine, social platform integrations, employee-facing mobile interface, analytics dashboard, and multi-tenant administration layer.
Impact
Launched on schedule and secured enterprise customers in the first quarter post-launch. The platform tracked millions of social interactions and became the core asset in the company's next funding round.
Enterprise integration layer for a multinational food and beverage company
Challenge
A global F&B company needed to synchronize data across dozens of regional systems — ERP instances, distributor portals, and sales platforms — operating in different countries with different standards.
Solution
We architected and implemented a centralized integration layer — a robust middleware platform that translated, validated, and routed data across systems in real time, with full auditability.
Impact
Eliminated hours of manual reconciliation per day across regional teams. Data consistency across markets improved to near-real-time. The integration layer became a foundation for subsequent digital initiatives.
Publishing platform rebuild for a leading regional news portal
Challenge
A high-traffic regional news outlet was running on aging CMS infrastructure that couldn't support real-time publishing, reliable mobile delivery, or the ad monetization features needed to compete in a digital-first landscape.
Solution
We built a purpose-built publishing platform with real-time editorial workflows, structured content templates, role-based access control, mobile-first rendering, and a flexible ad-serving layer integrated with major display networks.
Impact
Time-to-publish for breaking stories dropped from over ten minutes to under ninety seconds. Mobile session duration increased by 40% in the first quarter. Ad revenue improved immediately through better viewability and faster page loads.
Infrastructure scaling for an international news platform serving millions of readers
Challenge
A high-profile international news platform experienced repeated outages during major global events — exactly when audience surged. Their monolithic architecture couldn't absorb sudden traffic spikes, causing revenue loss and reputational damage.
Solution
We redesigned the content delivery architecture: distributed caching layers, CDN edge optimization, database read replicas, and a horizontally scalable application tier capable of handling 10x normal load with zero downtime.
Impact
The platform maintained 99.97% uptime through three major news cycles following the relaunch. Average global page load time dropped by 58%. Peak loads are now absorbed automatically, without manual intervention.
AI-powered customer service agent for a high-traffic entertainment venue
Challenge
A major entertainment venue was handling thousands of daily visitor interactions through disconnected channels — no unified customer view, no automated triage, and no way to differentiate the experience for high-value guests.
Solution
We implemented a full Salesforce Agentforce solution: an intelligent agent with automatic visitor identification, personalized interactions based on visit history, Knowledge Base integration for instant answers, priority-based case creation, and a dedicated VIP handling flow — all connected through Omnichannel.
Impact
Routine inquiries are now resolved automatically without human intervention. First-response times dropped significantly. VIP guests receive a consistently differentiated experience, and the support team handles only complex cases — with full context already captured.
Unified Service Cloud platform for multi-country customer operations across Latin America
Challenge
A service company operating across multiple LATAM countries managed customer interactions through fragmented channels — WhatsApp, email, web forms, and e-commerce — with no unified client view and high manual workload on support teams.
Solution
We built and stabilized a Service Cloud environment with Omni-Channel routing, Email-to-Case and Web-to-Case automation, a WhatsApp chatbot integrated with Salesforce for appointment confirmation and case handling, and a real-time sync with the e-commerce platform to give agents a 360° customer view.
Impact
Automated bots now handle a significant share of inbound cases without agent intervention. Support teams across LATAM operate from a single, consistent platform. Escalation and assignment rules eliminated manual routing decisions — and the environment scaled stably across regions.
Automotive Cloud field service automation and data-driven marketing for an automotive group
Challenge
An automotive group was scheduling vehicle service appointments manually and running marketing campaigns with no segmentation or measurable outcomes — losing both service revenue and marketing efficiency.
Solution
We implemented Salesforce Automotive Cloud with the Scheduler tool for automated service appointment flows, configured Work Orders, Service Territories, and approval processes for field operations. In parallel, we deployed Marketing Cloud with Journey Builder campaigns, segmented audiences via Automation Studio and Data Extensions, and created Email and WhatsApp templates — connected to Salesforce Core via Marketing Cloud Connect.
Impact
Service appointment scheduling became fully automated, eliminating manual coordination. Marketing campaigns shifted from batch-and-blast to segmented, multi-channel journeys with A/B testing. The integration between CRM and marketing cloud gave the team a unified view of every customer across the sales and service lifecycle.
Capabilities
Deep technical range, applied purposefully
We work across the full stack — and we choose the right tool for each problem, not the fashionable one.
Frontend & Interfaces
- Complex web application UI
- Real-time dashboards and data visualization
- Responsive and accessible interfaces
- Multi-tenant admin consoles
- Performance-critical rendering
Backend & Data
- REST and GraphQL API design
- Event-driven and async architectures
- Relational and NoSQL databases
- Data pipelines and ETL processes
- Search and indexing systems
Integrations
- ERP and CRM connectivity
- Payment and financial systems
- Social and marketing platforms
- Third-party SaaS integrations
- Custom API middleware layers
Architecture & Infrastructure
- Cloud-native design patterns
- Microservices and modular monoliths
- Multi-tenant SaaS architecture
- Authentication, authorization, and security
- Performance optimization and scaling
Automation & Workflows
- Business process automation
- Scheduled and triggered jobs
- Notification and alerting systems
- Document and report generation
- Audit logging and compliance tooling
Analytics & Reporting
- Operational KPI dashboards
- Custom reporting engines
- User behavior analytics
- Business intelligence integrations
- Real-time data feeds and monitoring
Let's Build Together
Have a project in mind?
Have a project in mind?
Let's talk about what it takes.
Tell us about your challenge — the system you need to build, the process you need to automate, or the platform you need to modernize. We'll tell you what's possible and how we'd approach it.